12 years building digital products that solve real problems
Married to Poli, father of Bento. Sometimes I help companies build SaaS and automations the right way.
Have you been through this?
Spent months building something nobody wants to pay for
Have an idea but don't know if it's worth your time and money
Your team spends hours on manual tasks that could be automated
Stuck on technical decisions and don't know which path to take
Your SaaS started scaling and now everything is breaking
If any of these scenarios resonate with you, maybe I can help.
The journey (or: how I learned the hard way)
2013-2015
Learning the craft
Started turning layouts into code for peanuts. Absorbed everything I could. In 2015 I left the agency and opened my "me-gency" — just me doing freelance in my room.
2015-2019
4 years building for everyone
Landing pages, e-commerces, membership areas. WordPress, Laravel, React, Node. Learned that language is just a tool — what matters is solving the problem as simply as possible.
2019-2023
Orbit (the most expensive school I had)
Created Orbit Pages — a platform where anyone could build pages without code. Built features nobody asked for. Pivoted 3 times. Got investment. Money dried up in 2022 — almost went bankrupt. But we rebuilt. In 2023, sold the company to Eduzz.
2023-today
Applying what I learned
Today I work at Eduzz as Automation Architect. I automate critical processes, build AI agents and make systems that weren't meant to talk understand each other. Ship value fast, then iterate. Technology is a means, not an end.
I've worked with
Personal projects
(when work stops being just work)
I want to use what I know to leave something good in the world.
Meu Feed Católico
App that replaces time wasted on Instagram with formative Catholic content. Daily feed, liturgy, prayers, lives of saints. Built it for myself first, used it for months, then shared it.
Nova Aba Católica
Browser extension that turns each new tab into a moment of peace. Because if you open 50 tabs a day, let some remind you to breathe.
Jornada SaaS
50 editions telling the real story of Orbit. The $80 from the first sale after 8 months. The investment. The layoffs. The burnout. The sale. Unfiltered.
Orbit Pages
Landing page and sales funnel builder SaaS I built and sold in 2023 to Eduzz (created in 2019 and still running today)
I can help you with 3 things
I spent years building, breaking, and fixing a SaaS until I sold it. Learned the hard way. Today I use that experience to help those who are where I've been.
Validate your idea before spending months coding
Those several months I spent coding alone? Could have validated in 2 weeks with a real MVP. I help you test if someone would pay for your idea before building everything.
Automate processes draining your team
If you have someone copying data between systems or doing repetitive work — it can be automated. I build automations and AI agents that solve your specific business problems.
Unblock your SaaS technical decisions
Architecture, stack, how to scale without breaking. If you're stuck on technical decisions or don't know the next step — let's talk. I work on specific projects as a technical/strategic consultant.
Let's talk?
Say hi. I respond to everything personally.